Ship 5d · A/B challenger library
Every challenger below is a candidate variant seeded into production_assets with variant_of_slug pointing at its control. Each ships at status='approved' — awaiting the 5g A/B rotator to wire the actual split. Constitutional flags (RG 96 hedge, composite disclaimer) are enforced per challenger.
Challengers
10
By room
Room B: 1 · Room C: 5 · Room E: 4
RG 96 hedge req
4
Composite req
1
| Room | Channel | Funnel | Headline (challenger) | Control slug | Variant axis | CPA target | Flags | Status |
|---|---|---|---|---|---|---|---|---|
| B | BOFU | How your CFO can free a family from debt by year-end. | roomE-2026-Q1-channel-google-ads-bequest-rsa-01 | LinkedIn-CFO-frame-v2 | $300 | approved | ||
| C | BOFU | You reached out. Here's what happens next. | roomC-2026-Q1-email-drip_01_welcome | Subject-v2-agency-frame | $0 | approved | ||
| C | google_paid | BOFU | You do not have to carry this. | roomC-2026-09-google_paid-ad_static-01 | Headline-v2-dignity | $45 | approved | |
| C | google_paid | BOFU | Free debt help when someone you love is dying. | roomC-2026-09-google_paid-ad_static-01 | Keyword-v2-long-tail | $45 | approved | |
| C | landing_page | BOFU | Keep what matters. Let go of what doesn't. | roomC-2026-Q1-channel-seo-terminal-illness-landing-01 | Headline-v2-outcome-framed | $45 | approved | |
| C | meta | BOFU | When illness arrives, debt does not have to. | roomC-2026-09-google_paid-ad_static-01 | Hero-v2-ship5b-image | $50 | composite | approved |
| E | BOFU | A conversation before your solicitor visit. | roomE-2026-Q1-email-nurture_05_confidential_call | Subject-v2-contextual | $80 | RG 96 | approved | |
| E | landing_page | BOFU | A gift in your will can free future Australians from debt. | roomE-2026-Q1-channel-seo-bequest-landing-page-01 | CTA-v2-pdf-download | $250 | RG 96 | approved |
| E | meta | BOFU | For the ones who come after. | roomE-2026-Q1-channel-google-ads-bequest-rsa-01 | Hero-v2-ship5b-image | $250 | RG 96 | approved |
| E | paid-search | BOFU | Your legacy can free future Australians from debt. | roomE-2026-Q1-channel-google-ads-bequest-rsa-01 | Headline-v2-legacy-frame | $250 | RG 96 | approved |
Constitutional gate — before publishing any challenger live
Room E challengers carry RG 96.62 hedge ("General information only. Please seek independent legal and tax advice.") on every impression. Room C Meta challengers require composite disclaimer when paired with beneficiary-story assets. cl.6.2(b) no-political-party enforced across LinkedIn (manual approval). Privacy Act 1988 APP SHA-256 email hashing enforced before any Meta/LinkedIn audience upload.