Contents
1. The 4 deliverables — with status
Campaign brief Shipped
/corporate-linkedin-pack — strategy, voice discipline (Laurence / Lisa / co-authored), publishing calendar, compliance envelope, engagement policy, measurement, acceptance summary, risks, hand-off. Ten sections. This is the “why” document; the other three are “what” and “how.”
The 8 posts, send-ready Shipped
/corporate-linkedin-posts — eight complete copy-blocks, each with metadata (author, slot, evidence hook, target words), verbatim copy in a paste-ready block, and two-eyes review notes naming what the reviewing co-author must confirm before publish. Sequence: Post 1 (Tue 6 Oct) → Post 8 (Thu 29 Oct). Publish runbook (six steps per post) is at the end of the page.
Target list & engagement playbook Shipped
/corporate-target-list — 40 role-slots across four segments: 12 big-four banks, 10 top-tier insurers, 10 industry super funds, 8 adjacent authorities and sector bodies. Institutions named and verifiable; individual names captured by Laurence and Lisa into an internal tracker on engagement morning (defamation and privacy discipline). Engagement rhythm: 16 substantive comments per week across both authors, weighted 3/2/2/1 by segment. Connect-request script and four comment archetypes provided. Three red-line escalation triggers to Carla defined.
Operator brief Shipped
This document. Reads first, referenced throughout. Governs G4 sign-off through the 16-criterion acceptance matrix; runs the weekly Monday measurement pull; owns the risk register and escalation ladder.
2. 16-criterion acceptance matrix — gate-mapped
All 16 must pass for Carla’s G4 sign-off at end-of-sprint (Fri 31 Oct 2026 EOD). Sixteen because Sprint 50’s warm-up nature means many normal conversion criteria are replaced by absence-of-CTA criteria; the count matches Sprint 49’s cadence.
| # | Gate | Criterion | Owner |
|---|---|---|---|
| 1 | G1 | Sprint 50 scope matches launch-window-plan §Sprint-50 verbatim: 8-post series (2 Laurence / 2 Lisa / 4 co-authored), 40-slot target list, engagement playbook, existing corporate case-for-support linked (not rewritten). | AI CMO |
| 2 | G1 | All 4 deliverables ship as public but noindex'd artefacts under www.cosailifewithoutdebt.org; audit corpus includes them. | AI CMO |
| 3 | G2 | Zero ask-CTAs across all 8 posts. Zero donate-links. Zero calendar-book links. External links only to reference artefacts (case-for-support, prospectus, ACL register). Two-eyes review confirms. | Laurence + Lisa |
| 4 | G2 | Every post cites Y1 audited numbers OR a named external authority. No post is pure opinion. The evidence hook is named in each post’s meta-row on the send-ready page and matches the copy. | Laurence + Lisa |
| 5 | G2 | RG 96 language discipline: every post that references outcomes uses “may result in reduced or waived debt in some cases” wording. Zero use of “debt relief,” “debt elimination,” “we cancel debt.” | Laurence |
| 6 | G2 | ACL 387398 disclosed by full name (Credit Mediation Services Pty Ltd) and licence number in every post that mentions mediation. | Laurence |
| 7 | G2 | Zero beneficiary-identifying details across all 8 posts. Composites (where used) are labelled “composite” in-line. Zero beneficiary photography of any kind. | Lisa |
| 8 | G3 | Two-eyes review completed and signed for each post before publish. If either author is unavailable, the post does not publish — no unilateral publish exception. | Laurence + Lisa |
| 9 | G3 | All audited numbers in posts (31 households, $1.82M, 23 days, 52% K10, 87c, $1,840, $58,700 average) verified against /prospectus on the morning of publish. | Laurence + Lisa |
| 10 | G4 | First post published live on LinkedIn by 31 Oct 2026 at the absolute latest; target is Tue 6 Oct 9:15 AEDT. | Laurence |
| 11 | G4 | All 8 posts published live within the 6 Oct – 29 Oct window; no post skipped, no post silently swapped for a lower-quality substitute. | Laurence + Lisa |
| 12 | G4 | Target list is published as role-slots only. Named individuals for role-slots are captured in the internal operational tracker (not the public site) at the point of engagement, verified against current LinkedIn titles. | AI CMO |
| 13 | G4 | Weekly Monday measurement pull completed each week of October; results logged in the internal tracker; a red-line on named-target engagement (still zero by end of Week 2) triggers mid-sprint re-brief with Carla. | AI CMO |
| 14 | G4 | Engagement policy honoured: no in-thread donation links, no cold-connects, no engagement-pods, no automated commenting, no follow-then-unfollow tactics. | Laurence + Lisa |
| 15 | G5 | Compliance audit clean at end-of-sprint on the running-total corpus (predicted 125 pages, 41 rules, 0 findings). Hard constraint sha256 f6de9b25… on public/cosai-proposal.html held throughout. | AI CMO |
| 16 | G5 | End-of-sprint annotation of all 40 target slots complete (viewed / engaged / connected / hand-raised / pending) in the internal tracker, ready for the Sprint 54 (Feb 2027) warm-outreach cycle. | AI CMO |
3. Measurement tracker — the weekly Monday pull
Six metrics, pulled every Monday morning (9:00–10:00 AEDT) across October. The tracker is an internal spreadsheet cross-referenced from this page; not published as its own web page (the measurements move; the framework doesn’t).
| Metric | Source | Baseline (Fri 3 Oct) | Week-2 red-line | End-of-sprint target (Fri 31 Oct) |
|---|---|---|---|---|
| Named-target profile views (of the 40) | LinkedIn Premium “who viewed your profile” per Laurence and Lisa | 0 | < 3 | ≥ 12 |
| Named-target engagements (likes or comments) | Manual audit of comment threads and reactions | 0 | 0 | ≥ 4 |
| Sector-authority reposts / quotes | LinkedIn notifications + weekly manual search | 0 | — | ≥ 1 |
| Laurence + Lisa combined follower growth | LinkedIn analytics on both accounts | captured Fri 3 Oct | < +30 net | +150 net (finance/ESG/CSR-weighted) |
| Company-page follower growth | LinkedIn company-page analytics | captured Fri 3 Oct | < +12 net | +60 net |
| Case-for-support link-outs from LinkedIn | /attribution-implementation UTM analytics: utm_source=linkedin&utm_medium=organic hits to /case-for-support/corporate |
0 | < 8 | ≥ 40 unique |
4. Compliance envelope — regulators & frameworks
Sprint 50 sits under seven overlapping frameworks. Each is honoured explicitly, not tacitly.
| Framework / regulator | Applicable to Sprint 50 because | How honoured |
|---|---|---|
| ASIC RG 96 | Every post that discusses hardship outcomes touches RG 96 territory | “May result in reduced or waived debt in some cases” wording locked. No “we forgive debt” language. Post 1 quotes RG 96 paragraph numbers directly with verified sourcing. |
| ACL 387398 (Credit Mediation Services Pty Ltd) | LWD funds this licensed mediator; disclosure is mandatory | Full-name-plus-licence-number disclosure in every post that mentions mediation. Standardised text. |
| ACNC advertising standards | LWD is in-formation; solicitation activity before DGR endorsement is regulated | Zero solicitation across all 8 posts (Criterion 3). “In formation” framing in company page and post copy. No claims that donations are tax-deductible. |
| Privacy Act 1988 (Cth) APP 6 | Any depiction of a beneficiary is APP-regulated | Zero identifiable beneficiary content. Composites labelled. Aggregate-only cohort references (“31 households”) never individualised. |
| LinkedIn Professional Community Policies | All content published on-platform is subject to these terms | Original content only. Attributions where used. Zero engagement-pod behaviour. Native composer only — no third-party auto-poster. |
| GRI 413 (referenced in posts) | Post 3 and Post 4 cite the standard as context for corporate sustainability reporting | Standard number and thematic scope verified against current published GRI documentation before Post 4 publishes. No misrepresentation of what the standard requires. |
| Defamation Act 2005 (NSW) & equivalents | Any commentary about named institutions carries defamation risk | Zero named criticism of specific institutions or individuals in any post. Structural argument only. Reviewed by both authors before publish. Target list uses role-slots not named individuals on public pages. |
5. 6-item risk register
R1 — A post gets misread as an ask High
Trigger: A follower comments “how do I donate?” publicly on a post despite the no-ask discipline. Impact: Low if handled; damaging if a public in-thread donation-link reply gets screenshot by a hostile actor. Short: Response protocol is DM-only. Public reply is a warm thank-you plus “sending you a DM” — never a link. See /corporate-linkedin-pack §6.
R2 — Sector pushback on the “Bank Paradox” framing Medium
Trigger: A bank employee, insurer PR, or sector spokesperson publicly disagrees with Post 3’s structural argument. Impact: Medium — some disagreement is healthy content; sustained hostile pushback poisons the well. Short: Laurence responds with source citations only, structural not adversarial. If pushback comes from a target CSR/ESG lead, Laurence DMs privately within 2 hours to convert public disagreement to private conversation.
R3 — A named target reacts negatively in public Low
Trigger: One of the 40 role-slot targets comments negatively on a post or on a comment made by Laurence/Lisa on their post. Impact: High if mishandled — that Feb 2027 pitch relationship is dead. Short: Red-line 2 in the target-list escalation ladder. Do not respond in-thread with a rebuttal. Escalate to Carla within 2 hours; Carla decides private-DM-same-day vs long-form-reply-next-week. Never delete their comment.
R4 — Compliance concern raised publicly on a post Low
Trigger: A lawyer, regulator staff member, or sector authority publicly notes a legal or regulatory error in a post. Impact: High — a public regulatory dispute is a reputational body-blow before an in-formation charity has its DGR. Short: Red-line 3. Take the post down within 60 minutes. DM Carla and the LWD board secretary. Do not repost until corrected copy has passed two-eyes review plus a third legal eye.
R5 — Sprint slippage from 46–49 into Sprint 50’s window Low
Trigger: Sprint 46, 47, 48, or 49 runs late and Sprint 50 gets less-than-full October to run. Impact: High — skipping Sprint 50 costs the Feb 2027 warm cycle entirely. Short: Per launch-window-plan §Sprint-50, if any slip in Sprints 46–49 looks likely by 15 Oct 2026, escalate to Carla for a re-scope call. Do not silently absorb. Sprints 46–49 have all closed clean as of Sprint 49 close — risk is now retrospective and rated low. Escalation date shifted from 15 Sep to 15 Oct in Sprint 55.5 with the go-live recalibration.
R6 — Low volumes: named-target engagement doesn’t materialise Medium
Trigger: By end of Week 2 of the sprint, zero named targets have viewed profiles or engaged with posts. Impact: Medium — not a compliance risk, but a strategic-effectiveness risk. Weeks 3 and 4 are the salvage window. Short: Weekly Monday pull surfaces this; red-line-action protocol per §3 above triggers Carla re-brief. Salvage options include: retargeted comment focus, a Segment D repost-solicit outreach (via existing warm relationships, not cold), Post 7 or 8 recut to lead with the strongest engagement-driving audited number from the first 4 posts.
6. Hand-off contract to Sprint 54 (Feb 2027 corporate pitch cycle)
Sprint 54 opens at the start of February 2027 with the Room B corporate pitch cycle. What it inherits from Sprint 50:
- Warm-annotated target list. The 40 role-slots, each cross-referenced with the named individual identified during Sprint 50 (LinkedIn-verified) and each carrying an end-of-sprint status: viewed / engaged / connected / hand-raised / pending. Sprint 54 opens outreach in status-weighted order.
- Eight-post content library. The published posts become the footnotes on the Feb 2027 pitch deck — “here’s the six-month record of our thinking, publicly stated.” A pitch that opens with content the target has already seen — because they viewed or commented in October — is a materially different conversation to a cold pitch.
- Company-page baseline. Follower count and post history at end-October become the anchor a CSR/ESG lead sees when they Google LWD in Feb 2027. Continuous, disciplined output over four+ months signals a serious organisation. Sprint 51+ maintains a light continuity cadence (2 posts per month) to keep the page from stalling — that is a Sprint 51 deliverable, not Sprint 50 scope.
- Lessons memo. A short lessons-learned memo authored within two weeks of Sprint 50 close (Sprint 51 deliverable), filed at
public/corporate-linkedin-lessons.html, reporting: which post archetypes drove engagement, which targets moved from pending to engaged/connected/hand-raised, one thing to change for the Q1 2027 continuation series. - Compliance record. No compliance incidents, zero DGR-solicitation-before-endorsement red flags, zero deleted posts. This is the DGR-application clean track record.
7. SLA discipline & escalation
Sprint 50 runs under standing delegated authority (“full del.auth”) with the following SLA discipline:
| Situation | SLA | Path |
|---|---|---|
| Post publishes at scheduled slot | Within 5 min of scheduled time | Author publishes natively in LinkedIn composer; monitors 90 min for silent-fail render issues. |
| Two-eyes review turnaround | By 5pm the day before publish | Each author signs off on the other’s Tuesday and Thursday post; co-authored posts require both signatures by 5pm the day-before. |
| Public comment response (routine) | Within 2 hours during business hours; next business morning otherwise | Two-sentence reply from the post author. Never turns a reply into another post. |
| DM response to inbound corporate contact | Within 4 hours during business hours | DM-first response protocol; per /corporate-linkedin-pack §6. Never attaches a giving link in the response. |
| Red-line 1 (brigading) | DM Carla within 30 min | See /corporate-target-list §7. Do not delete or respond in-thread. |
| Red-line 2 (named-target negative response) | DM Carla within 2 hours | See /corporate-target-list §7. Convert to private conversation, do not delete. |
| Red-line 3 (compliance concern raised publicly) | Post down within 60 min; DM Carla and board secretary immediately | See /corporate-target-list §7. Repost only after third-eye legal review. |
| Weekly measurement pull miss | Same-day catch-up | If Monday morning pull misses, complete before Wednesday close. |