Session 8M · DRAFT
Marketing materials · Ready for review

Pack 1 — Written ad copy across all 7 rooms

Seven room-specific written ad copy artefacts produced by the LWD agent stack. Each artefact covers Google Ads Search, Facebook/Instagram paid, LinkedIn Sponsored Content, and a three-email lifecycle sequence. All are pending human review. You do not need to be a marketer to review these — each artefact is section-headed and reads like a document.

Session 8M · 7 artefacts pending_review · Total agent cost AUD $0.7456

How to review

  1. Open a room card below. The "Review artefact" button opens the full copy pack for that room in the standard agent review pane.
  2. Read the five sections (Google Ads · Facebook/Instagram · LinkedIn · Email · Compliance checkpoint). Each is written to be scannable.
  3. Approve, comment, or reject. Any of the five named humans can approve. The endpoint validates the approver ID against the humans table — only active reviewers can approve.
  4. What "approve" means: the copy is ready to hand to a designer to visualise and to an ads operator to load into Google Ads / Meta / LinkedIn / your email tool. It does not launch anything by itself.
HA4 Carla Oliver id=1 HA4 Laurence Hugo id=4 HA5 Lisa Newman id=2 HA5 Deen Van Praag id=3 HA5 Corrina id=5
Room A · Foundations & Grants

Foundations & Grants

Program officers at Australian philanthropic foundations (Paul Ramsay, Ian Potter, Myer, Vincent Fairfax Family, community foundations).

AUD 2.5MY5 target
15.9 kBartefact size
id 9artefact
Channels: Google Ads · LinkedIn Ads · Email
Pending review
Room B · Corporate Partnerships

Corporate Partnerships

Australian corporate CSR/ESG leads, workforce wellbeing managers, banking/insurance sustainability teams.

AUD 1.5MY5 target
17.8 kBartefact size
id 10artefact
Channels: LinkedIn Ads · Google Ads · Email
Pending review
Room C · Regular Giving

Regular Giving (Individuals)

Australian individual donors, values-aligned (compassion, dignity, terminal illness), motivated by direct 1:1 impact.

AUD 1.5MY5 target
15.9 kBartefact size
id 11artefact
Channels: Facebook/Instagram · Google Ads · Email · $19.25/wk anchor
Pending review
Room D · Government & Institutional

Government & Institutional

Federal and state health/social policy officials, ministerial advisers, DSS and Health department procurement.

AUD 2MY5 target
17.0 kBartefact size
id 12artefact
Channels: LinkedIn Ads · Google Ads · Email
Pending review
Room E · Bequests & Major Donors

Bequests & Major Donors

Australians 55+ considering estate planning; existing major donors ($10K+); financial advisers with HNW client bases.

AUD 1MY5 target
16.7 kBartefact size
id 13artefact
Channels: Facebook/Instagram · Google Ads · Email
Pending review
Room F · Health Sector

Health Sector Referrals

Palliative care nurses, oncology social workers, hospice chaplains, GPs seeing terminal patients, hospital financial counsellors.

AUD 1MY5 target
16.9 kBartefact size
id 14artefact
Channels: LinkedIn Ads · Facebook/Instagram · Email
Pending review
Room G · International Diaspora & Institutions

International Diaspora & Institutions

Diaspora communities in AU with strong remittance/aid patterns; international NGOs interested in the Australian charitable model.

AUD 0.5MY5 target
17.0 kBartefact size
id 16artefact
Channels: Facebook/Instagram · LinkedIn Ads · Google Ads
Pending review

Pack 1 summary

7rooms covered
4channels per room
(Google · FB/IG · LinkedIn · Email)
~117 kBtotal copy produced
AUD $0.75total agent cost
5humans authorised to approve
claude-sonnet-4-5model used

What comes next

Once one or more of the five humans has approved each room artefact, the next three packs land in the same review surface:

  1. Pack 2 — Website audit & improvements: AEO/SEO/GEO audit + copy improvements + design improvements across the live site.
  2. Pack 3 — Visuals: Creative Commons image sourcing + generated images for site / ads / campaign.
  3. Pack 4 — Unified /review page: approve / comment / reject buttons wired for all reviewers, all artefact types.

Pack 1 is deliberately delivered first because it is what unlocks the six-week campaign brief and the paid-ads-per-room playbook — both authored in Session 8K — from "authored" to "loadable into an ads account".