Rules of engagement

All frame-lock rules apply. These are the LinkedIn-channel-specific additions.

VoiceOrg-voice for LI-ORG posts (posted from the Life Without Debt company page). First-person plural ("we"), never "I". Founder-voice posts (LI-LM) are Sprint 55.2 dependent and not published in this artefact.
Character disciplineLinkedIn truncates around 210 characters in-feed. First 210 chars of every post are the primary payload — a full frame-line + call to click through. Nothing important lives below the "see more" fold.
No imagesText-only. Same visual discipline as the Christmas Appeal generally. No stock photos. No infographic overlays. If an image is added later, it is a typography-only card generated from the Sprint 59 Meta pack.
HashtagsMaximum three, all real, none trending-hijack. Approved set: #PalliativeCare #EndOfLife #Australia. Optional fourth: #GivingTuesday (only on the 2 Dec post).
Ask linkEvery ask link is lifewithoutdebt.org.au/appeal-2026 (Sprint 58 short URL → hero page). LinkedIn strips UTM tags aggressively; attribution is carried by the ?appeal=xmas2026 parameter on the hero → donate chain, not by UTM.
Post cadence7 posts across 22 days: 26 Nov warm-up · 2 Dec launch (founder, held) · 3 Dec board (founder, held) · 8 Dec numbers · 12 Dec composite · 18 Dec mid · 22 Dec close. Never more than one post/day. No weekend posts.
Engagement disciplineComments monitored 09:00 & 17:00 AEDT daily by Corrina. Every substantive comment gets a substantive reply within 24 hours. No "thanks for engaging" boilerplate.
No repost incentivesNever "share this if you care". Never "tag someone who". Sprint 57 verboten discipline holds.

Post 1 · Warm-up

Posts Thursday 26 November, 09:00 AEDT. Mirrors Email 1 arc. Sets the frame before the launch.

LI-ORG-L1
Warm-up · LI-ORG
Post: Thu 26 Nov 2026, 09:00 AEDT
Voice
Org — posted from Life Without Debt company page
Frame lines
L1 (primary) L1 + L2 (secondary) L2
Char count
~410 chars (in-feed fold at 210)
LWD
Life Without Debt
Proposed Australian charity · Palliative care
Just now · 🌐

A person dying at home should not be spending their last months on the phone to a bank. Life Without Debt exists so they do not have to.

Next week we open our Christmas Appeal — the gift that funds the next thirty cases.

Read what we do (and, in equal plainness, what we do not do) →

lifewithoutdebt.org.au/appeal-2026

#PalliativeCare #EndOfLife #Australia

Posts 2 & 3 · Founder posts · held

The Giving Tuesday launch post (Lisa) and the board-level follow-through post (Laurence) are the two founder-voice posts in the sequence. They cannot be drafted by Claude in their voice.

Voice-capture gap · Sprint 55.2 dependency

LI-LM-L2 · Lisa · Tue 2 Dec, 06:30 AEDT. The launch post, mirroring Email 2. Ties her founder story to the frame-lock. Requires 15 minutes of Lisa's voice.

LI-LM-L3 · Laurence · Wed 3 Dec, 08:00 AEDT. The board-level follow-through — why the Life Without Debt board approved this appeal, in Laurence's chair-voice. Requires 15 minutes of Laurence's voice.

What unblocks: the same 20-minute Sprint 55.2 voice-capture session that unblocks the Email 2 opening and closing paragraphs. Both founder posts fit inside a single session.

Escalation code: S55.2-FOUNDER-LI-CAPTURE. Owner: Corrina. Deadline: Fri 28 Nov EOD.

Fallback: Posts 2 & 3 are pulled from the sequence. LI-ORG cadence degrades from 7 posts to 5 posts, still delivering the frame across the 22-day window.

Post 4 · Numbers

Posts Monday 8 December, 10:00 AEDT. Delivers the Y1 audited numbers verbatim. This is the LinkedIn analogue of Email 3.

LI-ORG-L4
Numbers · LI-ORG
Post: Mon 8 Dec 2026, 10:00 AEDT
Voice
Org
Frame lines
L5 (primary numbers) L5 + L8 (ask) L8
Char count
~440 chars
LWD
Life Without Debt
Proposed Australian charity · Palliative care
Just now · 🌐

In our first year we resolved $1.82 million in debt across 31 cases, at an average $1,840 cost per case. Eighty-seven cents of every dollar donated went to direct service.

These are the audited numbers our accountants signed. Not marketing numbers — accounting facts.

A gift of $1,840 funds one full case, end-to-end.

lifewithoutdebt.org.au/appeal-2026

#PalliativeCare #EndOfLife #Australia

Post 5 · Composite case

Posts Friday 12 December, 10:00 AEDT. The composite "Ellen" paragraph, labelled composite in-line as always.

LI-ORG-L5
Composite · LI-ORG
Post: Fri 12 Dec 2026, 10:00 AEDT
Voice
Org
Frame lines
L4 (mechanism) L4 + Ellen composite (paragraphs 2–3)
Char count
~500 chars
LWD
Life Without Debt
Proposed Australian charity · Palliative care
Just now · 🌐

Consider Ellen — a composite beneficiary drawn from our first-year cases. She had 47 days at home ahead of her, and she was spending 5 of every 7 on the phone to lenders.

We fund the mediation work — performed by Credit Mediation Services Pty Ltd under Australian Credit Licence 387398 — that resolves a dying person's debts before those debts follow their family.

23 days later, Ellen's debts were resolved. She spent her remaining weeks with her family.

lifewithoutdebt.org.au/appeal-2026

#PalliativeCare #EndOfLife #Australia

Post 6 · Mid-appeal

Posts Thursday 18 December, 09:30 AEDT. The efficiency + quietness frame — the calmest post in the sequence.

LI-ORG-L6
Mid-appeal · LI-ORG
Post: Thu 18 Dec 2026, 09:30 AEDT
Voice
Org
Frame lines
L6 (efficiency + quiet) L6
Char count
~360 chars
LWD
Life Without Debt
Proposed Australian charity · Palliative care
Just now · 🌐

It is efficient work because the mediation practitioners are experienced and the referral pathway is short. It is quiet work because the beneficiaries want it that way.

Nine days into our Christmas Appeal, that quietness is the point. The ask still stands.

lifewithoutdebt.org.au/appeal-2026

#PalliativeCare #EndOfLife #Australia

Post 7 · Close

Posts Monday 22 December, 08:00 AEDT. Mirrors Email 4. Last active post before the 25–31 Dec dark period.

LI-ORG-L7
Close · LI-ORG
Post: Mon 22 Dec 2026, 08:00 AEDT
Voice
Org
Frame lines
L9 (fulfilment) L9 + L10 (thanks) L10
Char count
~370 chars
LWD
Life Without Debt
Proposed Australian charity · Palliative care
Just now · 🌐

Whatever you give this month will land at the mediation-desk in January.

Thank you for reading this far. It is not an easy subject. Between Christmas Day and New Year's Eve we will be quiet — the beneficiaries want it that way, and so do we.

lifewithoutdebt.org.au/appeal-2026

#PalliativeCare #EndOfLife #Australia

Approval gates

Same 5-gate sequence. Posts 1, 4, 5, 6, 7 pass through the standard window. Posts 2, 3 wait on voice-capture.

Gate sequence for org-voice posts (1, 4, 5, 6, 7)

  • G1 · Corrina — Verboten sweep. Hashtag check (only approved set). No unauthorised images.
  • G2 · Carla — Frame-lock verbatim audit against tagged frame-line references.
  • G3 · Laurence — Compliance envelope confirmation on the linked landing page (posts themselves cannot carry the full envelope due to character limits).
  • G4 · Chair — Board-level sign-off on public-facing statements.
  • G5 · Lisa — Reads each post. Signs off as org voice, not founder voice.

What this artefact does not contain (and why)

Founder posts (LI-LM-L2, LI-LM-L3)Held pending Sprint 55.2 voice-capture. Drafting them without Lisa's/Laurence's voice would betray the discipline that founder voice belongs to the founder alone.
Personal LinkedIn posts from other staffDeliberately not scoped. Christmas Appeal is Lisa's founder voice + org voice only. Broader staff amplification is a separate governance question, not this sprint.
Sponsored LinkedIn adsNot in scope. Paid LinkedIn is not part of the Q4 media plan (approved envelope covers Meta + Google Search only). Backlog item to revisit in Q1 review.
Comment reply scriptsNot pre-drafted. Corrina replies live in real Corrina voice. Pre-drafted comment replies would sound canned and betray the "quiet work" discipline.