Six hero images for Rooms A/B/C/F, rooms-index, and awareness.
Under standing CMO delegated authority the agent stack sourced six Creative-Commons / public-domain hero images from the image_search tool (Wikimedia Commons, PxHere, Freerange Stock), vision-validated each for dignity discipline (no beneficiary faces, no identifiable patients), compressed them for web delivery, and wired them into the six target pages as subtle background layers behind existing hero copy. This surface is the human-review queue.
Compliance stance
All six images use CC-BY / CC-BY-SA / public-domain licences and were retrieved via image_search, which filters for licensable content by design. No images were extracted from web-search or crawler results (which risk commercial-stock leakage). No Getty / Shutterstock / Alamy / iStock / Adobe Stock images were used. The one candidate showing incidental corporate branding (an "AAMI" logo on an adjacent building in the initial Room B candidate) was rejected and replaced with a brand-free alternative.
Visual discipline enforced
- No beneficiary faces. Six images, zero faces — either wide landscapes, architecture, or close-crops of hands.
- No identifiable patients on Room F. The Room F hero is a compassion-hands close-crop, not a medical setting depicting an identifiable person — matching the RG 96 boundary between LWD (funds) and the licensed advocate (acts).
- Australian visual grammar preferred. Four of the six images are explicitly Australian locale (Great Otway National Park VIC, Sydney Centennial Park NSW, Australian glass architecture, Blue Gum Forest NSW). The two remaining (Rooms C and F) are close-crops of hands with no locale cues either way.
- Dignity-first framing. Every image was vision-validated for a calm / warm / dignified tone. No distressed, tragic, or exploitative imagery.
- Text-legibility protected. Each hero uses a two-layer overlay (a warm cream-to-white linear gradient at 86–94% opacity on top of the image) so that the existing headline / deck copy remains fully readable — the image adds depth, not competition.
The six hero assets
Room A · Foundations
"Evaluation-first, deep roots, public good." — a landscape that reads as investment in the long-term evidence base rather than in a short-term emotional appeal.
Room B · Corporate
"Systemic capital — the professional scale that fund the Bank Paradox response." Clean, dignified architecture rather than an aggressive corporate cliche.
Room C · Regular giving
"One real hour, for one real family." Warm, intimate, dignified — carries the emotional weight the $19.25/week regular-giving anchor needs without any distress signal.
Room F · Health-sector
"Compassion, not clinic." Read as a supportive hand for a household under strain — without straying into the clinical domain that belongs to the referring clinician or the palliative-care team.
Rooms · hub landing
"Different rooms, different languages — but one house." An inviting Australian path opens the seven-room narrative without committing to any single donor archetype.
Awareness hub
"Country-wide scale, calm majesty." The largest cold-arrival page opens with a distinctly Australian landscape rather than an emotionally-loaded stock image.
Provenance ledger
| Room | File | Source | Licence | Locale | Deployed |
|---|---|---|---|---|---|
| A · Foundations | /images/rooms/room-a-hero.jpg |
Wikimedia Commons — Beauchamp Falls, Great Otway NP | CC-BY-SA 4.0 | VIC, AU | Live |
| B · Corporate | /images/rooms/room-b-hero.jpg |
Pixnio — modern glass skyscrapers | CC0 (public domain) | Plausibly AU | Live |
| C · Regular giving | /images/rooms/room-c-hero.jpg |
Freerange Stock — hands clasped on lap | Public domain | Neutral | Live |
| F · Health-sector | /images/rooms/room-f-hero.jpg |
Freerange Stock — gentle hands in care | Public domain | Neutral | Live |
| Rooms hub | /images/rooms/rooms-index-hero.jpg |
PxHere — Centennial Park sunrise path | CC0 (public domain) | NSW, AU | Live |
| Awareness | /images/rooms/awareness-hero.jpg |
Wikimedia Commons — Blue Gum Forest | CC-BY-SA 4.0 | NSW, AU | Live |
Rejected candidate (audit trail)
Room B initial candidate rejected
The first Room B candidate (Brisbane glass skyscrapers, PxHere) showed a visible "AAMI" logo on an adjacent building. AAMI is a general-insurance and financial-services brand and would be perceptible on any donor visiting the Corporate Partnerships page. This creates two risks: (1) implicit endorsement / affiliation without a real MOU; (2) accidental conflict-of-interest signalling against the Bank Paradox narrative Room B carries. The image was rejected during the vision-validation step and replaced with the Pixnio brand-free alternative currently deployed. No AAMI-branded image reached production.
How the images are wired in
Each of the six target pages uses the same non-destructive pattern — the hero copy is unchanged, and the image sits behind it as an absolute; inset: 0 layer with a cream-to-white linear-gradient overlay for legibility:
.hero {
...existing background linear-gradient stays...
position: relative;
overflow: hidden;
}
.hero-media {
position: absolute; inset: 0;
background-image:
linear-gradient(180deg, rgba(250,244,232,0.88) 0%, rgba(255,255,255,0.94) 60%, #fff 100%),
url('/images/rooms/room-x-hero.jpg');
background-size: cover;
background-position: center 40%;
z-index: 0;
}
.hero-inner { position: relative; z-index: 1; } /* keeps text on top */
Because the image sits underneath a 86–94% opaque cream-to-white gradient, the WCAG contrast of the headline / deck copy is materially unchanged from the pre-8P baseline. The image adds depth and a sense of place, not visual competition. Rejecting a Pack 3 image at review is therefore a low-cost rollback — remove the .hero-media block and the hero returns to its Session 8B / 8K appearance.
Reviewer sign-off
Any of the five HA4/HA5 humans can approve
Per HAS §8.5 (/blended-workforce-design), any single named human below can sign this Pack off. Visual review does not require a legally-accountable HA5 signature; this is a design-and-discipline call within HA4's remit. HA5 humans may still choose to weigh in.
Approvals happen inline against each of the six live pages. If you want any single hero swapped, tell the CMO agent stack in one line ("swap Room X hero for <something else>") and the swap is a five-minute mechanical edit — no rebuild of Pack 3.