10 armed triggers: 6 from Carla's paid-media plan + 4 fleet-level (credit budget, HA3 backlog, audit regression). The CMO scripts sub-agent responses when these fire.
sprint-14Threshold: Any new compliance_audit_run returns LWD-scope findings > 0 (regression from Sprint 15 baseline of 0)
Scripted action: CMO auto-triage. Depending on rule severity, may trigger site-wide pause of publish flow.
paid-media-plan-12mo.htmlThreshold: 30-day rolling CAC exceeds platform target by >30% for 3 consecutive weeks
Scripted action: Reallocate 25% of that channel's next-month budget to top-performing channel
paid-media-plan-12mo.htmlThreshold: Meta campaign frequency >4.0 with CTR <0.8%
Scripted action: Pause creative, push next-in-queue variant within 48h
paid-media-plan-12mo.htmlThreshold: Room A applications, Room B conversations, or Room F MOUs below plan by >30% at month-end
Scripted action: Reallocate $2K from Room C to that room's channel (LinkedIn) for next month
paid-media-plan-12mo.htmlThreshold: During Christmas (Nov-Dec) or EOFY (May-Jun): daily donation velocity ±20% vs forecast at day 10
Scripted action: If ahead: pull adjacent-month budget forward. If behind: hold spend, diagnose within 24h
paid-media-plan-12mo.htmlThreshold: Quarterly: 24-month LTV projection drops >15% from previous quarter
Scripted action: Reduce all evergreen Meta spend by 20% until diagnosed
paid-media-plan-12mo.htmlThreshold: Any ad, landing page, or creative flagged for RG 96 / composite / hedge-word / MUST-rule violation
Scripted action: Pause entire campaign, remove creative, escalate to Carla + Lisa within 4 hours
sprint-16Threshold: Content credit ledger running_total_aud crosses 75% of cap ($8,250)
Scripted action: CMO auto-notified. Sprint-scope review before next agent script.
sprint-16Threshold: Content credit ledger running_total_aud reaches 100% of cap ($11,000)
Scripted action: All content generation halts. Requires HA4 board table for cap uplift.
sprint-16Threshold: More than 15 content items in HA3-pending state for >72 hours
Scripted action: CMO auto-batches HA3 items for Carla in a single review pack rather than trickle